{"title":"THE PERFUME BRAND","description":"\u003cp\u003eYOUR SCENT. YOUR WAY.\u003c\/p\u003e\u003cp\u003eExplore THE PERFUME BRAND, the in-house retail brand of THE PERFUME BUSINESS. Shop individual 50ml perfumes in 25% PARFUM and 40% EXTRAIT DE PARFUM, or discover your favourites with our 5 × 10ml tester packages.\u003c\/p\u003e","products":[{"product_id":"the-perfume-brand-mens-parfum-50ml-25","title":"THE PERFUME BRAND · Men's PARFUM · 50ml · 25%","description":"\u003cp\u003eA 50ml premium 25% PARFUM, lasting 8 to 12 hours, from THE PERFUME BRAND, the in-house retail brand of THE PERFUME BUSINESS. YOUR SCENT. YOUR WAY.\u003c\/p\u003e\n\u003cp\u003eChoose your fragrance from our men's perfume range. Supplied in our Black Diva bottle with a glossy domed black cap.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow our two ratios differ:\u003c\/strong\u003e our premium 25% PARFUM lasts 8 to 12 hours. 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